De Montfort University Featured MBA Courses

EU Business School (Montreux Campus) MBA Programs & Business Masters degrees in Business & Management

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The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Read more
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Course structure

The MBA in Communication & Public Relations program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Public Speaking & Public Communication (3 | 4)
Public Relations (3 | 4)
Organisational Communication (3 | 4)
Mass Media Strategy, Planning & Media Law (3 | 4)
Practical Applications in Public Relations (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, management, research and negotiation. Students will also:

1. Explore the marketing plan as a component of the business plan.

2. Present oral and written reports based on experience.

3. Discover how mutually beneficial relationships are made in business.

4. Support decision making with cost-volume-profit relationships and incremental analysis.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Campaign coordinators
Media consultants
Development officers
Communications managers

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Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Read more

Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to business and productive management practices.

Course structure

The MBA in design management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a final management methods research module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organizational Behavior (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Introduction to the World of Design (3 | 4)

Luxury & Design (3 | 4)

Architecture & Hotel Design (3 | 4)

Graphic Design & Corporate Identity (3 | 4)

Photography & Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. Students will also:

1. Know how to incorporate design into the modern world of business.

2. Gain a general understanding of design history and esthetics.

3. Learn how to best apply design to good business and management practices.

4. Apply theoretical knowledge to practical situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

  • Brand strategy
  • Advertising
  • Packing design development
  • Marketing management

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.
  • An EU Business School Switzerland private and internationally accredited MBA degree


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The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. Read more

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. The Digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in Digital Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organisational Behaviour (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

E-Marketing Strategies (3 | 4)

Crafting the E-Business Model (3 | 4)

E-Business Architecture (3 | 4)

E-Business Design (3 | 4)

The E-Consumer (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The managerial skills that Digital Business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

  1. Learn how to take a practical approach to real life digital business case studies.
  2. Develop skills surrounding the key marketing and branding components of an online business.
  3. Analyze the issues managers face in internet-based organizations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

  • Entrepreneurship
  • Marketing and sales interface
  • Consultancy
  • Executive management


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Growing businesses need to adapt to environmental and technological changes. This major prepares you for the challenges of establishing and growing a business in today’s dynamic climate. Read more

Growing businesses need to adapt to environmental and technological changes. This major prepares you for the challenges of establishing and growing a business in today’s dynamic climate. We’ll help you build the framework for your new venture and provide you with the skills necessary to become an entrepreneurial leader. By graduation, you will develop key capabilities for success in the areas of new product and service development as well as, small and family business management.

Course structure

The MBA in Entrepreneurship program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organisational Behaviour (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

New Product Development (3 | 4)

Entrepreneurship & New Venture Creation (3 | 4)

Innovation & Leadership (3 | 4)

Technology & Change Management (3 | 4)

Family Business Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful entrepreneurs, through case study research, industrial visits and routine networking, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Face challenges in the interaction of family, management and ownership.

2. Discover that bringing about change is essentially about managing people and information.

3. Understand the different innovation models for startups, existing organisations, multinational corporations and global networks.

4. Incorporate cutting-edge thinking and best practices into new product development.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

  • Information technology
  • B2B/B2C sales
  • Venture capital
  • Consultancy


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About the MBA. The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. Read more

About the MBA

The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. The MBA has a wide spectrum of benefits and bespoke options. Students will earn a state- recognized (título propio), university MBA degree accredited by the Universidad Católica de Murcia, Spain, and a private and internationally accredited MBA degree from EU Business School Switzerland.

Internationally renowned, EU Business School has been awarded a four-star rating in business school excellence in the prestigious QS Stars Ratings. Our MBA programs are ranked in the top tier for global and European MBA programs by CEO Magazine. Moreover, QS MBA Guide ranks EU Business School fifth for the best MBA salary uplift in Europe in their Return of Investment Report.

As an MBA student, you will develop your business personality and hone your management skills through lectures, company visits, seminars, workshops, group projects and business simulations, among others. You will discuss topics about the modern business environment while taking an in-depth look at subjects ranging from marketing to economics.

About the Program

This major covers a diverse range of areas in the finance industry, from the financial organization, operation and challenges of the economy at large to issues of financial management in firms and financial institutions. This program equips you with the analytical foundation and the tools necessary to deal with important practical issues in a finance-centered career. It is the perfect preparation for management positions in the fields of corporate finance, investment management and other diverse areas in banking and finance.

Course structure

The MBA in Global Banking & Finance program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organizational Behavior (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Financial Investments (3 | 4)

Financial Planning (3 | 4)

Short-Term Financial Management (3 | 4)

Long-Term Financial Management (3 | 4)

Advanced Finance (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Graduates of this program enter the field with a finely-tuned financial knowledge base that is crucial to making sound and profitable decisions. Students will also:

1. Interpret data, newspapers, technical reports and articles on investments.

2. Develop a basic understanding of derivative-related financial instruments.

3. Review what is required to start and operate a small business.

4. Prepare a small, comprehensive, business plan.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Investment banking

Financial management and planning

Strategic acquisitions

Credit strategy management



Read less
About the MBA. The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. Read more

About the MBA

The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. The MBA has a wide spectrum of benefits and bespoke options. Students will earn a state- recognized (título propio), university MBA degree accredited by the Universidad Católica de Murcia, Spain, and a private and internationally accredited MBA degree from EU Business School Switzerland.

About the Program

People are the most valuable asset of every company and now more than ever, organizations are committed to the happiness and retention of great employees. The Human Resources Management program focuses on managing people from a social, cultural and political point of view while developing your personal skills, such as group working and time management. You will learn the methods of effective talent scouting and management, as well as the trends and techniques necessary to build a top-notch team of professionals.

Course structure

The MBA in Human Resources Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organizational Behavior (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance 3 | 4

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Human Resources Management (3 | 4)

HR Development & Training (3 | 4)

Communication & Negotiation in Employee Relations (3 | 4)

People Management (3 | 4)

HR Workshops (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Graduates of this program deliver added value to core stakeholders in a business world where management has to focus heavily on its most important asset, its people. Students will also:

1. Understand the essential elements of human resources from a global context.

2. Learn the factors that shape the process of people management.

3. Demonstrate necessary skills for successful negotiation and communication between employees and employers.

4. Apply theoretical knowledge to practical situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

  • Recruitment
  • Personnel management
  • Compensation management
  • Labor relations


Read less
About the MBA. The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. Read more

About the MBA

The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. The MBA has a wide spectrum of benefits and bespoke options. Students will earn a state- recognized (título propio), university MBA degree accredited by the Universidad Católica de Murcia, Spain, and a private and internationally accredited MBA degree from EU Business School Switzerland.

Internationally renowned, EU Business School has been awarded a four-star rating in business school excellence in the prestigious QS Stars Ratings. Our MBA programs are ranked in the top tier for global and European MBA programs by CEO Magazine. Moreover, QS MBA Guide ranks EU Business School fifth for the best MBA salary uplift in Europe in their Return of Investment Report.

As an MBA student, you will develop your business personality and hone your management skills through lectures, company visits, seminars, workshops, group projects and business simulations, among others. You will discuss topics about the modern business environment while taking an in-depth look at subjects ranging from marketing to economics.

About the Program

Today’s successful professionals must come with a varied skill set, adaptable to the diverse and international nature of the global market.

This major equips you with the tools to navigate a world with rapidly dissipating borders. In this program, you will develop a broad understanding of the global economic playing field through extensive case-study research accompanied by a diverse range of topics that relate to international business, including: finance, law, media, communications and management. On our Barcelona campus, the MBA in International Business is further accredited by the Universidad Católica de Murcia.

Course structure

The MBA in International Business program (90 ECTS) lasts one year, divided into three-terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organisational Behaviour (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Business Policy & Strategy (3 | 4)

International Marketing (3 | 4)

International Finance (3 | 4)

Sales Management (3 | 4)

Technology & Change Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

International Business graduates leave EU with a diverse skill set that will enable them to be effective leaders in a number of different business applications. Students will also:

1. Gain a comprehensive vision of the way in which businesses work and develop strategies to react to changes.

2. Hone problem-solving, analytical and evaluation skills.

3. Complete marketing campaigns for different local and global sectors.

4. Experiment with different techniques that help lead to desired outcomes and clearer decisions.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Non-profit organisations

Multinational corporations

Trade services

Government agencies



Read less
About the MBA. The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. Read more

About the MBA

The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. The MBA has a wide spectrum of benefits and bespoke options. Students will earn a state- recognized (título propio), university MBA degree accredited by the Universidad Católica de Murcia, Spain, and a private and internationally accredited MBA degree from EU Business School Switzerland.

About the Program

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

Course structure

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organisational Behaviour (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Marketing (3 | 4)

Sales Management (3 | 4)

Marketing Research (3 | 4)

E-Marketing Strategies (3 | 4)

Advertising & Media (3 | 4)

Graduation Requirements:

EU Dissertation (14 | 20)

EU Research & Dissertation Seminars*

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1. Explore how companies make the most from their investments, from managing data to communications.

2. Apply key principles that enhance communication and effectiveness.

3. Analyse the microfunctions of human resources management and explore its strategic importance.

4. Analyse and create alternative investment projects.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

  • Marketing consultancy
  • Advertising
  • Public relations
  • Brand management


Read less
About the MBA. The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. Read more

About the MBA

The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. The MBA has a wide spectrum of benefits and bespoke options. Students will earn a state- recognized (título propio), university MBA degree accredited by the Universidad Católica de Murcia, Spain, and a private and internationally accredited MBA degree from EU Business School Switzerland.

About the Program

Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This major explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the industry while developing your understanding of international and intercultural management needs.

Course structure

The MBA in Leisure & Tourism program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1

(18 CH | 23 ECTS)

Management Skills (3 | 4)

Organisational Behaviour (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Tourism Management (3 | 4)

Strategic Tourism Marketing (3 | 4)

Environments of Tourism (3 | 4)

Culture & Cross-Cultural Management in Tourism (3 | 4)

E-Business in Tourism (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

1. Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.

2. Look at business from the point of view of both the consumer and the service provider.

3. Explore issues that concern host-visitor relationships.

4. Study the major processes within marketing through case studies and class discussion.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

  • Hotel chain executives
  • Tourism bureau directors
  • Resort managers
  • Event and conference executives


Read less
Online MBA Programs. EU Business School’s online MBA programs. are designed for working professionals and may be completed as a one-year, full-time or a two-year, part-time program (90 ECTS). Read more

Online MBA Programs

EU Business School’s online MBA programs are designed for working professionals and may be completed as a one-year, full-time or a two-year, part-time program (90 ECTS). Starting in October, January and March, these English-taught degrees provide an aff ordable, fl exible option for busy professionals who want to take their careers to the next level.

Online students can choose from eight business majors: International Business, Communications & PR, International Marketing, Global Banking & Finance, Entrepreneurship, Digital Business, HR Management and Blockchain Management. The first two terms explore and examine the essential skills for understanding core business concepts and the last term focuses on the student’s major. Students learn through live, interactive webinars, group projects and business simulations with lecturers from across the world off ering real-time, personalized tutoring.

Moreover, MBA students attend at least one on-campus week held in Barcelona, Geneva or Munich which allows them to meet their peers, network with faculty and other EU campus students. Guest lectures, company visits and business seminars are also organized to immerse students in a real-world business environment.

Upon completion of the online MBA program, you will earn both a state-recognized, university MBA degree (título propio) accredited by the Universidad Católica de Murcia (UCAM), Spain and an EU Business School Switzerland private and internationally accredited MBA degree.

How You Earn Your Certificate

Online:

EU Business School’s Online MBA is held over three, 10-week terms (90 ECTS) and has the same structure as the full-time MBA program. Average MBA-related work time is around 30 to 40 hours per week for the full-time program and 20 to 25 for the part-time option. Each term, participants take five courses and various seminars online. Coursework includes online team building and group work, peer-to-peer communication, online lectures, active class discussions, on-campus work and case study analyses.

The program web portal is available 24 hours a day, with open access to study materials, syllabi, plans, guides, reading materials, lectures and discussion forums. In addition to virtual access to classroom materials, students can also count on a comprehensive support network.

Online MBA students are required to turn in a project at the end of their final term that will take about six months to complete. Each student is assigned a faculty advisor or mentor who will guide them during the process.

On campus:

After nine weeks of online study, students travel to one of EU’s main campuses in Barcelona, Geneva or Munich to take part in on-campus week. Students are only required to attend one on-campus week throughout the duration of the program. During on-campus week, students meet their classmates and take part in lectures, industrial visits, exams and networking events that complement their online experience.

Learning Outcomes

1. Hone problem-solving, analytical and evaluation skills.

2. Gain a comprehensive vision of the way in which businesses work and develop strategies to react to changes.

3. Analyse strategic management, and decision-making in organisations of various types, including large corporations, SMEs and public-sector bodies.

4. Experiment with different techniques that help lead to desired outcomes and clearer decisions.

Benefits:

• Advance in your professional career without having to leave your job

• Less costly and more flexible, than its on-campus equivalent

• Tailor the curricula according to your needs and areas of interest

• Increase your chances for salary uplift

• Obtain an internationally accredited qualification from EU Switzerland or a U.K. state-recognized degree through our University of Roehampton partnership

• Enjoy heightened interaction with faculty members and peers

• Meet your peers and network during on-campus weeks in Switzerland, Spain and Germany

Networks

EU Business School students join a learning community in which individual growth is strengthened through collaboration with colleagues from across the globe. They create their own global network of aspiring business leaders through both their peers and our international corporate connections.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.



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The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. Read more

The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organizational Behavior (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)

Financial Management Applications to Sport (3 | 4)

Sports Sponsorship (3 | 4)

Sports Management Issues (3 | 4)

Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

  • Recruiting
  • Marketing and promotions management
  • Sports media and public relations
  • Corporate sponsorship


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