De Montfort University Featured MBA Courses

MSc Tourism Marketing Management

Course Description

Accredited by The Tourism Management Institute, we are one of the top universities in the world for the study of tourism and hospitality, 10th in the world for hospitality and leisure management according to the QS University Rankings 2019 and 2nd in the UK (10th in the world) for hospitality and tourism management according to the Shanghai Rankings of Academic Subjects 2019.

This Master’s degree is a conversion course – intended for students who have not studied the subject previously, and ideal for graduates who would like to change subjects or career direction. It aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning.

Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication. 

You’ll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement. You can also undertake a semester abroad as part of your course. You can study in a range of countries worldwide at the end of the taught component of your Master’s degree. 

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. This includes Professor Dimitrios Buhalis, who is known for his work on technology in tourism research, practice, and education and is one of the most cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.

Gain a more detailed insight about this course by watching our online presentation, delivered by Senior Lecturer Dr Susanna Curtin.

Course details

If you want to study part-time, you’ll study alongside full-time students over two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.

Download the programme specification (pdf 454kb)


An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught part of the programme finishes, usually in April (for September students) and in August (for January students).

Find out more about postgraduate placements


This course provides you with the opportunity to become immersed in the Faculty of Management and gives you a unique opportunity to mix with a diverse range of nationalities. This will increase your intercultural competence, which is vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.

Potential graduate job roles

Some of our Tourism Marketing Management graduates are now undertaking roles in:

  • Senior management
  • Marketing
  • Destination management
  • International airlines
  • Tour operation companies.

As you progress through the course you will gain a better idea of the areas in which you want to specialise in your career. The skills you learn should stand you in good stead for your continuing professional development too – giving you more control over your future career direction.

Industries worked in

  • Tourism
  • Marketing
  • Hospitality.

Further study

If you want to continue your studies after achieving your Master’s, you can look into our range of doctoral programmes.

Visit the MSc Tourism Marketing Management page on the Bournemouth University web site for more details!

Related VideosVideos
Related Student ProfilesStudent Profiles

BU Sport Scholarship - 20+ Awards

For September 2020 and January 2021 entry.The BU Sport Scholarship is available to high level sporting athletes coming to study at either undergraduate or postgraduate level at BU. The scholarship is designed to provide you with the funding you need to develop your sporting abilities and take them to the next level.You can apply for up to £5,000 of funding and put this money towards coaching, equipment, competition entry fees, travel expenses or/or support services.You must demonstrate excellence in your chosen sport, and be part of a Regional, National and/or International squad and compete at that level. Athletes receiving a scholarship will ideally represent BU in the BUCS programme (League and Individual), as well as themselves and/or their club at regional, national or international level. Individual athletes will also need to be competitive with top performers within the BUCS programme.

Value of Scholarship(s)

£500 to £5,000


You must be a high performing sportsperson and have the desire to continue to develop in the sporting arena, as well as academically
Any UK/EU or international applicant applying for a full-time postgraduate course delivered at BU

Application Procedure

Apply online by 31 August if your course starts in September and 30 November if your course starts in January.

Further Information


BU Music Scholarships - 15 Awards

For September 2019 and January2020 entry. If you’re passionate about music and want to continue to develop your talents while you’re studying for your degree, our BU Music scholarships are here to support you. Some of the money you’re awarded will go towards regular music lessons for your main instrument or voice with one of the university’s tutors, but you can use the remainder to see your favourite artists in concert, buy new music for your collection or even to pick up a new outfit to wear on stage - whatever fuels your musical passion.There are two types of music scholarships available - major award and minor award.

Value of Scholarship(s)

£1,150 (major award) or £450 (minor award)


To apply for one of these awards, you must be able to demonstrate that you are a talented musician or vocalist and that you have been involved in ensemble activity
Any UK, EU or international applicant applying for a full-time undergraduate or postgraduate course at BU.

Application Procedure

Apply online by 31 August if your course starts in September and 30 November if your course starts in January. Late applications may be considered if there are funds remaining.

Further Information


Academic Achievement Scholarship - 20+ Awards

For courses starting in September 2020 and January 2021.The Academic Scholarship recognises outstanding academic achievement among our postgraduate applicants. To qualify for this award, you need to demonstrate an excellent academic profile that is relevant to your course.If you are enrolling on any full-time taught postgraduate course at BU (including CPE, LPC and PG Dip Legal Practice), or a Master’s by Research, you will automatically be awarded the scholarship, provided that you meet the above requirements. The scholarship is paid in the form of a reduction to your tuition fees.

Value of Scholarship(s)



As a minimum, you need an upper second-class honours (2:1) from a Bachelor’s degree (or an overseas equivalent), or CPE with a merit profile
Any UK or EU student applying for a full-time taught postgraduate degree at BU
You cannot receive this scholarship if you are applying for a Postgraduate Diploma or distance learning course
You cannot be in receipt of any other scholarships.

Application Procedure

Automatically awarded.

Further Information


Academic Excellence Scholarship (International) - 20+ Awards

For courses starting in September 2020 and January 2021.The Postgraduate Academic Excellence Scholarship for international students is designed to recognise outstanding academic achievement.You need to be enrolling on a full-time taught postgraduate course delivered at BU. This includes Master’s by research, CPE, LPC and PG Dip Legal Practice, but excludes distance-learning courses, Postgraduate Diplomas and certain courses delivered by the Faculty of Health & Social Sciences.

Value of Scholarship(s)

£3,500 (tuition fee reduction)


To qualify for the Postgraduate Academic Excellence Scholarship (International), you must have achieved a minimum of an upper second-class Honours degree (or international equivalent grades)
Any international applicant for a full-time postgraduate course, excluding Postgraduate Diplomas or distance learning courses
You cannot be in receipt of any other BU scholarships.

Application Procedure

Automatically awarded.

Further Information

Entry Requirements

The normal requirements for embarking upon a postgraduate taught degree are:

- A Bachelors Honours degree with 2:2 in any subject or equivalent.

If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the Future Students Enquiry Team for more information: View Website

For further details, please View Website

Email Enquiry

Recipient: Bournemouth University

* required field

Please correct the errors indicated below to send your enquiry

The information you submit to this university will only be used by them to deal with your enquiry. For more information on how we use your data, please read our privacy statement

Your enquiry has been emailed successfully