De Montfort University Featured MBA Courses

MSc Tourism Marketing Management


Course Description

Accredited by The Tourism Management Institute, we are one of the top universities in the world for the study of tourism and hospitality, 10th in the world for hospitality and leisure management according to the QS University Rankings 2019 and 2nd in the UK (10th in the world) for hospitality and tourism management according to the Shanghai Rankings of Academic Subjects 2019.

This Master’s degree is a conversion course – intended for students who have not studied the subject previously, and ideal for graduates who would like to change subjects or career direction. It aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning.

Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication. 

You’ll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement. You can also undertake a semester abroad as part of your course. You can study in a range of countries worldwide at the end of the taught component of your Master’s degree. 

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. This includes Professor Dimitrios Buhalis, who is known for his work on technology in tourism research, practice, and education and is one of the most cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.

Gain a more detailed insight about this course by watching our online presentation, delivered by Senior Lecturer Dr Susanna Curtin.

Course details

If you want to study part-time, you’ll study alongside full-time students over two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. The timetable for when units take place varies each year but the typical delivery for one unit is four hours a week, split between two sessions, so you will be required to be on campus at least two days a week. We can work with you to consider the timetable and make an appropriate individual plan in terms of which order to study which units.

Download the programme specification (pdf 454kb)

Placements

An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught part of the programme finishes, usually in April (for September students) and in August (for January students).

Find out more about postgraduate placements

Careers

This course provides you with the opportunity to become immersed in the Faculty of Management and gives you a unique opportunity to mix with a diverse range of nationalities. This will increase your intercultural competence, which is vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.

Potential graduate job roles

Some of our Tourism Marketing Management graduates are now undertaking roles in:

  • Senior management
  • Marketing
  • Destination management
  • International airlines
  • Tour operation companies.

As you progress through the course you will gain a better idea of the areas in which you want to specialise in your career. The skills you learn should stand you in good stead for your continuing professional development too – giving you more control over your future career direction.

Industries worked in

  • Tourism
  • Marketing
  • Hospitality.

Further study

If you want to continue your studies after achieving your Master’s, you can look into our range of doctoral programmes.


Visit the MSc Tourism Marketing Management page on the Bournemouth University web site for more details!

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Entry Requirements

The normal requirements for embarking upon a postgraduate taught degree are:

- A Bachelors Honours degree with 2:2 in any subject or equivalent.

If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the Future Students Enquiry Team for more information: View Website

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