De Montfort University Featured MBA Courses

Business and Marketing - MA/PgDip


Course Description

This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The BangorBusinessSchool has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website

Course Structure

January intake: Taught modules are undertaken in the period of January to June and September to January and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

September intake: Taught modules are undertaken in the period of September to June and will involve the study of 120 credits. The dissertation (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

Course content is for guidance purposes only and may be subject to change.


Visit the Business and Marketing - MA/PgDip page on the Bangor University web site for more details!

Related Student ProfilesStudent Profiles
(Scholarship)

Bangor University Scholarships - 20+ Awards

Scholarships, Studentships and Bursaries are funded by both the University and individual academic schools. In addition the International Education Centre also supports international students through a range of awards for international students. Full time students only.Please visit the website for further information.

Value of Scholarship(s)

Variable

Eligibility

Eligibility will be dependant on the individual scholarship. As you would expect from a university that places great emphasis on student support, Bangor is keen to offer extra help to students. There are many bursaries and scholarships available for postgraduate students.

Application Procedure

Applications are made online and through country managers. Please see individual scholarship information to see how to apply for each scholarship.

Further Information

https://www.bangor.ac.uk/courses/postgrad/study-with-us/postgraduate-funding/en



Entry Requirements

Entry to the MA/Diploma in Business and Marketing programme requires a 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.

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Recipient: Bangor University

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