The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MScis a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.
There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development.
Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.
You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.
The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects. Optional modules allow you to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.
Optional modules are indicative and subject to numbers.
This course can be studied 1 year full-time, starting in September. Or this course can be studied 15 months full-time, starting in January.
The course is structured so that full-time students take four 15-credit modules per term, plus a 60-credit dissertation module in term 3. Each 15-credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time.
Academics who teach on this exciting programme are part of the Operations and Information Systems Management Research Group (OISM) which is a research centre that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.
Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.
Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments.
The dissertation is an extended research-oriented task conducted individually, and offers the opportunity for students to undertake in-depth investigation into a topic of their choosing. You may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance, rather than theoretical research.
Read our guide on how to avoid plagiarism in your assessments at Brunel.
Our Business Intelligence and Digital Marketing MSc is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA. We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.
Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number job roles, including: Business analyst; Information manager; IT consultant; Marketing executive; Project manager; Social media manager
Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.
Visit the Business Intelligence and Digital Marketing - MSc page on the Brunel University London web site for more details!