Business Intelligence and Digital Marketing - MSc


About This MBA Program

Course Description

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The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MScis a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development. 

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

Course content

The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects. Optional modules allow you to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.

Optional modules are indicative and subject to numbers.

This course can be studied 1 year full-time, starting in September. Or this course can be studied 15 months full-time, starting in January.

Compulsory

  • Business Intelligence
  • Mobile, Social Media and Cloud Services
  • Professional Consultancy in BI and SM
  • Digital Marketing
  • Dissertation
  • Understanding Business and Management Research
  • Entrepreneurship
  • Knowledge, Social Networks and Innovation

Optional

  • Global Outsourcing
  • Global Diversity Management
  • Strategic Marketing Management
  • International Business Ethic and Corporate Governance

Teaching and Learning

The course is structured so that full-time students take four 15-credit modules per term, plus a 60-credit dissertation module in term 3. Each 15-credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time.

Academics who teach on this exciting programme are part of the Operations and Information Systems Management Research Group (OISM) which is a research centre that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.

Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.

Assessment and feedback

Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments.

The dissertation is an extended research-oriented task conducted individually, and offers the opportunity for students to undertake in-depth investigation into a topic of their choosing. You may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance, rather than theoretical research.

Read our guide on how to avoid plagiarism in your assessments at Brunel.

Careers and your future

Our Business Intelligence and Digital Marketing MSc is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA. We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.

Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number job roles, including: Business analyst; Information manager; IT consultant; Marketing executive; Project manager; Social media manager

Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.

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Visit the Business Intelligence and Digital Marketing - MSc page on the Brunel University London web site for more details!

Related Student ProfilesStudent Profiles
(Scholarship)

Brunel University International Scholarships - 20+ Awards

The Brunel International Scholarship Programme is an annual award run by the Brunel International office that is open to all international students. Its goal is to provide financial support to exceptional students. Scholarship holders will go on to represent Brunel as ambassadors throughout their time at the University.For 2013/14 we are please to be able to offer 30 awards, which will comprise of a 15% discount off the cost of tuition fees. These awards are open to Undergraduate, Postgraduate and Research students who are classed as overseas for fee purposes.

Value of Scholarship(s)

3000

Eligibility

In order to apply for the Brunel International scholarships, applicants must:1.Have applied for a full time course for the 2013/14 academic year at Brunel University and been given an applicant number.
2.Be classed as an international fee paying applicant (students from the EU are not eligible)
3.Not be a current Brunel student, unless they are applying for a course of a higher level (for example you are a final year undergraduate and are applying for a Postgraduate Course)

Application Procedure

Applications can be made from January 2013 and should be made electronically via the Brunel International website.

Further Information

https://www.brunel.ac.uk/international/scholarships/International-Excellence-Scholarship-201920


(Scholarship)

Academic Excellence Scholarships - 20+ Awards

The Academic Excellence Scholarships will be awarded in August for courses starting in September and in December for courses starting in January to all students meeting the eligibility criteria. The University will offer a discount of 15% off the fees for anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad. This equates to an average as follows:Home students discount for MSc programmes – £1200
International students discount for MSc programmes – £2025
MBA discount (Home and International) – £2775

Value of Scholarship(s)

up to £2775

Eligibility

Anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad.

Application Procedure

The Scholarships are automatic as long as the student meets the entry criteria.

Further Information

https://www.brunel.ac.uk/study/postgraduate-fees-and-funding/scholarships/postgraduate-academic-excellence-scholarship



Entry Requirements

A 2:2 (or above) UK Honours degree, or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience is not required.