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Communication & Public Relations MBA

  • Full or part time
    Online distance learning , Full time & Part time available
  • Course fees
    € 20,850 per year
  • Course Disciplines
  • Course Start
    See Course
  • Course Duration
    1 Year Full time / 2 years Part-time
  • MBA Program Type
    MBA

Course Description

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

This MBA program is offered on our Barcelona, Montreux, Geneva and online campuses. Students have the opportunity to transfer between them. Study the way you like!

Course structure

The MBA in Communication & Public Relations program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organisational Behaviour (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Public Speaking & Public Communication (3 | 4)

Public Relations (3 | 4)

Organisational Communication (3 | 4)

Mass Media Strategy, Planning & Media Law (3 | 4)

Practical Applications in Public Relations (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, management, research and negotiation. Students will also:

1. Explore the marketing plan as a component of the business plan.

2. Present oral and written reports based on experience.

3. Discover how mutually beneficial relationships are made in business.

4. Support decision making with cost-volume-profit relationships and incremental analysis.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Campaign coordinators

Media consultants

Development officers

Communications managers


Visit the Communication & Public Relations MBA page on the EU Business School (Barcelona Campus) web site for more details!

(Student Profile)

Nicholas Boehnlein

"And while my bachelor’s degree gave me a basis in business administration, the MBA curriculum introduced me to a higher level of knowledge that has been so useful in my business. EU really prepared me to take the next step in my career."

Nicholas Boehnlein - BA and MBA alumni

(Student Profile)

Tatia Batsikadze

"Studying in EU’s multicultural environment gave me the opportunity to meet new people with different backgrounds, which showed me the beauty of diversity in the world and its endless possibilities."

(Student Profile)

Nathaly Eiche

"Studying at EU definitely helped me on my path. I really enjoyed learning from lecturers who would come from work to teach us or who had their own companies. Thinking back, I really, I mean really learned a lot from them. It wasn’t just theory they taught us but how to use that knowledge in real-life business situations. They taught us not just from books, but from their daily experience. I also enjoyed the internationality of it. I still have so many friends all around the world with whom I connected so deeply during my studies."


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Entry Requirements

Certified copy of bachelor's degree and transcripts and Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent. Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE; An interview with the academic dean.

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