Communication & Public Relations MBA

    • Full or part time
      Full time , Part time , Online distance learning & On campus available
    • Course fees
    • Course Disciplines
      Business Communications Management - Public Relations Communication & Media Studies
    • Course Start
      See Course
    • Course Duration
      1 Year Full time / 2 years Part-time
    • MBA Program Type
      MBA

    Course Description

    The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

    How You Earn Your Certificate

    The MBA in Communication & Public Relations program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

    Learning Outcomes

    This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, management, research and negotiation. Students will also:

    1. Explore the marketing plan as a component of the business plan.

    2. Present oral and written reports based on experience.

    3. Discover how mutually beneficial relationships are made in business.

    4. Support decision making with cost-volume-profit relationships and incremental analysis.

    Degree Awarded

    • A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
    • An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

    Visit the Communication & Public Relations MBA page on the EU Business School (Barcelona Campus) web site for more details!

    (Student Profile)

    Nicholas Boehnlein

    "And while my bachelor’s degree gave me a basis in business administration, the MBA curriculum introduced me to a higher level of knowledge that has been so useful in my business. EU really prepared me to take the next step in my career."

    Nicholas Boehnlein - BA and MBA alumni

    (Student Profile)

    Tatia Batsikadze

    "Studying in EU’s multicultural environment gave me the opportunity to meet new people with different backgrounds, which showed me the beauty of diversity in the world and its endless possibilities."

    (Student Profile)

    Nathaly Eiche

    "Studying at EU definitely helped me on my path. I really enjoyed learning from lecturers who would come from work to teach us or who had their own companies. Thinking back, I really, I mean really learned a lot from them. It wasn’t just theory they taught us but how to use that knowledge in real-life business situations. They taught us not just from books, but from their daily experience. I also enjoyed the internationality of it. I still have so many friends all around the world with whom I connected so deeply during my studies."


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    Entry Requirements

    Certified copy of bachelor's degree and transcripts.
    Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent.

    Applicants must also meet one of the following:
    A GPA of 3.0 on a 4.0 scale;
    A satisfactory score on the GMAT or GRE;
    An interview with the academic dean.

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