MBA in Communication & Public Relations

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with creative thinking skills and the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Degree Awarded

• A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
• An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Course structure

The MBA in Communication & Public Relations program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Learning Outcomes

This program prepares students for positions in public relations, advertising, marketing and communication, among others, where they will be required to stay ahead of consumer behavior trends. Students will also:

• Explore a marketing plan as a key component of a business plan.
• Present oral and written reports based on experience.
• Discover how mutually beneficial relationships are made in business.
• Support decision-making with cost-volume-profit relationships and incremental analysis.

Career Options

The MBA with a major in communication & public relations provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers.

• Head of Communication
• Fundraising Manager
• Director of Public Relations
• Media Director

Areas of Work

This MBA provides students with business knowledge and the necessary skill set to work in the field of communication and public relations. Graduates of this MBA program may be interested in working in the following sectors and/or professional areas.

• Communication in Nonprofit
• Communication in Government
• Crisis Management
• Digital Communications

About EU

EU Business School delivers an outstanding business education on its campuses located in vibrant, cosmopolitan cities as well as online. High-level academics, consultants, entrepreneurs and business leaders teach EU’s innovative business programs in English to a multicultural student body of 100+ nationalities. Immersed in real-world business environments through company visits and guest speaker events, among others, students gain privileged insights into how companies really work, giving them a competitive edge in today’s fast-paced business world.

Certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent.

Applicants must also meet one of the following:
A GPA of 3.0 on a 4.0 scale;
A satisfactory score on the GMAT or GRE;
An interview with the academic dean.