Design Management MBA

  • Full or part time
    Distance learning , Full time & Part time available
  • Course fees
    Total per year: CHF 37,800
  • Course Disciplines
  • Course Start
    See Course
  • Course Duration
    1 year Full-time / 2 years Part-time
  • MBA Program Type
    MBA

Course Description

Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Through this Design Management MBA program, you will gain a general understanding of design history and esthetics while learning how to best apply them to business and productive management practices.

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain.
  • An EU Business School Switzerland private and internationally accredited MBA degree.

Course structure

The MBA in Design management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a final management methods research module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organizational Behavior (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Introduction to the World of Design (3 | 4)

Luxury & Design (3 | 4)

Architecture & Hotel Design (3 | 4)

Graphic Design & Corporate Identity (3 | 4)

Photography & Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. Students will also:

1. Know how to incorporate design into the modern world of business.

2. Gain a general understanding of design history and esthetics.

3. Learn how to best apply design to good business and management practices.

4. Apply theoretical knowledge to practical situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

  • Brand strategy
  • Advertising
  • Packing design development
  • Marketing management

Visit the Design Management MBA page on the EU Business School (Geneva Campus) web site for more details!

Entry Requirements

Certified copy of bachelor's degree and transcripts and Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent. Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE; An interview with the academic dean.

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Recipient: EU Business School (Geneva Campus)

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