Digital Business MBA

  • Full or part time
    Full time , Part time & Online distance learning available
  • Course fees
  • Course Disciplines
    Business E-Business
  • Course Start
    See Course
  • Course Duration
    1 year Full-time | 2 years Part-time
  • MBA Program Type

Course Description

The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The Digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in Digital Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Learning Outcomes

The managerial skills that e-business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

1. Focus on marketing and branding essentials, such as banner and search engine optimisation.

2. Discover how to effectively build and maintain a corporate e-business.

3. Form a practical approach to real world case studies and examples.

4. Learn from the point of view of the consumer.


EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.


The MBA with a major in digital business provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Graduates of this MBA program may be interested in the following careers:

  • Head of Digital Marketing
  • Director of E-Commerce
  • Digital Marketing Consultant
  • Digital Transformation Manager

Visit the Digital Business MBA page on the EU Business School (Geneva Campus) web site for more details!

(Student Profile)

Nathaly Eiche

"Studying at EU definitely helped me on my path. I really enjoyed learning from lecturers who would come from work to teach us or who had their own companies. Thinking back, I really, I mean really learned a lot from them. It wasn’t just theory they taught us but how to use that knowledge in real-life business situations. They taught us not just from books, but from their daily experience. I also enjoyed the internationality of it. I still have so many friends all around the world with whom I connected so deeply during my studies."

(Student Profile)

Tatia Batsikadze

"Studying in EU’s multicultural environment gave me the opportunity to meet new people with different backgrounds, which showed me the beauty of diversity in the world and its endless possibilities."

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Entry Requirements

Certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent.

Applicants must also meet one of the following:
A GPA of 3.0 on a 4.0 scale;
A satisfactory score on the GMAT or GRE;
An interview with the academic dean.

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