International Marketing MBA

    • Full or part time
      Full time , Part time & Online distance learning available
    • Course fees
      TOTAL PER YEAR: CHF 37,800

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    • Course Disciplines
      Business Marketing - Other Marketing - International Marketing
    • Course Start
      See Course
    • Course Duration
      1 year Full-time | 2 years Part-time
    • MBA Program Type
      MBA

    Course Description

    The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

    Course structure

    The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

    Learning Outcomes

    Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

    1. Explore how companies make the most from their investments, from managing data to communications.

    2. Apply key principles that enhance communication and effectiveness.

    3. Analyse the microfunctions of human resources management and explore its strategic importance.

    4. Analyse and create alternative investment projects.

    Faculty

    EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

    Careers

    The MBA With a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers.

    • International Brand Coordinator
    • Digital Marketing Director
    • Marketing Manager
    • Trade Marketing Director

    Visit the International Marketing MBA page on the EU Business School (Geneva Campus) web site for more details!

    (Student Profile)

    Nathaly Eiche

    "Studying at EU definitely helped me on my path. I really enjoyed learning from lecturers who would come from work to teach us or who had their own companies. Thinking back, I really, I mean really learned a lot from them. It wasn’t just theory they taught us but how to use that knowledge in real-life business situations. They taught us not just from books, but from their daily experience. I also enjoyed the internationality of it. I still have so many friends all around the world with whom I connected so deeply during my studies."

    (Student Profile)

    Tatia Batsikadze

    "Studying in EU’s multicultural environment gave me the opportunity to meet new people with different backgrounds, which showed me the beauty of diversity in the world and its endless possibilities."


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    Entry Requirements

    Certified copy of bachelor's degree and transcripts
    Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent.

    Applicants must also meet one of the following:
    A GPA of 3.0 on a 4.0 scale;
    A satisfactory score on the GMAT or GRE;
    An interview with the academic dean.

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