MBA in International Marketing

    • Full or part time
      Full time , Part time , Online distance learning & On campus available
    • Course fees
      TOTAL PER YEAR: CHF 39,750
    • Course Disciplines
      Business Marketing - Other Marketing - International Marketing
    • Course Start
      See Course
    • Course Duration
      1 Year Full Time / 2 Years Part Time
    • MBA Program Type

    Course Description

    The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will develop their entrepreneurial thinking and learn about the latest developments in digital marketing strategies, advertising and media, which will prepare them for a career in international marketing.

    Key Information

    Duration: Three terms/one year (full time) or six terms/two years (part time)

    Start dates: October, January & March

    Number of credits: 90 ECTS

    Learning Outcomes

    Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

    • Explore how companies make the most of their investments; from managing data to communications.
    • Apply key principles that enhance communication and effectiveness.
    • Analyze the functions of HR management and explore its strategic importance.
    • Analyze and create alternative investment projects.

    Career Options

    The MBA with a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers.

    • International Brand Coordinator
    • Digital Marketing Director
    • Marketing Manager
    • Trade Marketing Director

    Areas of Work

    The MBA with a Major in International Marketing provides students with key business skills and know-how in the field of marketing. Graduates of this MBA program may be interested in working in the following sectors and professional areas.

    • Media Management
    • Social Media Marketing
    • Market Research
    • Relationship Marketing

    Career Services

    From career counseling and mentoring to advice on personal branding and networking, EU’s career services department is on hand to provide one-to-one careers coaching and access to a network of over 30,000+ alumni. In addition, the annual EU Talent Day and global alumni events are held to give students a platform on which to build strong business connections.

    Top reasons to study at EU

    International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.

    Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.

    All classes taught in English: Including assignments, lectures, exams and the final business plan.

    Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.

    Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

    Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.

    Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

    About EU

    EU Business School delivers an outstanding business education on its campuses located in vibrant, cosmopolitan cities as well as on our digital campus. High-level academics, consultants, entrepreneurs and business leaders teach EU’s innovative business programs in English to a multicultural student body of 100+ nationalities. Immersed in real-world business environments through company visits and guest speaker events, among others, students gain privileged insights into how companies really work, giving them a competitive edge in today’s fast-paced business world.

    Visit the MBA in International Marketing page on the EU Business School (Geneva Campus) web site for more details!

    (Student Profile)

    Nathaly Eiche

    "Studying at EU definitely helped me on my path. I really enjoyed learning from lecturers who would come from work to teach us or who had their own companies. Thinking back, I really, I mean really learned a lot from them. It wasn’t just theory they taught us but how to use that knowledge in real-life business situations. They taught us not just from books, but from their daily experience. I also enjoyed the internationality of it. I still have so many friends all around the world with whom I connected so deeply during my studies."

    (Student Profile)

    Tatia Batsikadze

    "Studying in EU’s multicultural environment gave me the opportunity to meet new people with different backgrounds, which showed me the beauty of diversity in the world and its endless possibilities."

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    Entry Requirements

    Certified copy of bachelor's degree and transcripts
    Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; English native or equivalent.

    Applicants must also meet one of the following:
    A GPA of 3.0 on a 4.0 scale;
    A satisfactory score on the GMAT or GRE;
    An interview with the academic dean.

    Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above.

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