MBA in International Marketing

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will develop their entrepreneurial thinking and learn about the latest developments in digital marketing strategies, advertising and media, which will prepare them for a career in international marketing.

Key Information

Duration: Three terms/one year (full time) or six terms/two years (part time)

Start dates: October, January & March

Number of credits: 90 ECTS

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

• Explore how companies make the most of their investments; from managing data to communications.
• Apply key principles that enhance communication and effectiveness.
• Analyze the functions of HR management and explore its strategic importance.
• Analyze and create alternative investment projects.

Career Options

The MBA with a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers.

• International Brand Coordinator
• Digital Marketing Director
• Marketing Manager
• Trade Marketing Director

Areas of Work

The MBA with a Major in International Marketing provides students with key business skills and know-how in the field of marketing. Graduates of this MBA program may be interested in working in the following sectors and professional areas.

• Media Management
• Social Media Marketing
• Market Research
• Relationship Marketing

Career Services

From career counseling and mentoring to advice on personal branding and networking, EU’s career services department is on hand to provide one-to-one careers coaching and access to a network of over 30,000+ alumni. In addition, the annual EU Talent Day and global alumni events are held to give students a platform on which to build strong business connections.

Top reasons to study at EU

International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.

Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.

All classes taught in English: Including assignments, lectures, exams and the final business plan.

Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.

Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.

Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

About EU

EU Business School delivers an outstanding business education on its campuses located in vibrant, cosmopolitan cities as well as on our digital campus. High-level academics, consultants, entrepreneurs and business leaders teach EU’s innovative business programs in English to a multicultural student body of 100+ nationalities. Immersed in real-world business environments through company visits and guest speaker events, among others, students gain privileged insights into how companies really work, giving them a competitive edge in today’s fast-paced business world.

Certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; English native or equivalent.

Applicants must also meet one of the following:
A GPA of 3.0 on a 4.0 scale;
A satisfactory score on the GMAT or GRE;
An interview with the academic dean.

Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above.