MBA in Sports Management

    • Full or part time
      Full time , Part time & On campus available
    • Course fees
      TOTAL PER YEAR: CHF 39,750
    • Course Disciplines
      Business Management Studies Hospitality, Leisure, Sport, Tourism & Transport - Sport Management
    • Course Start
      See Course
    • Course Duration
      1 Year Full Time / 2 Years Part Time
    • MBA Program Type
      MBA

    Course Description

    The sports market is a multibillion-dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorship. Professionals who want to work in this field require an innovative, creative mindset and an increasingly specialized skill set. This program prepares students to meet these challenges through courses in sports marketing and management, and financial management as applied to sport and sponsorship.

    Key Information

    Duration: Three terms/one year (full time) or six terms/two years (part time)

    Start dates: October, January & March

    Number of credits: 90 ECTS

    Learning Outcomes

    Students gain the knowledge necessary to become successful sports managers, through case study research, company visits and routine networking with industry professionals. In addition to the managerial training they receive in a classroom setting students will also:

    • Demonstrate a deep understanding of the overall world of sports management and what it entails.
    • Apply major management principles to sports businesses.
    • Understand the complexity of bidding for and staging major sports events.
    • Apply theory and concepts to real life situation

    Career Options

    The MBA with a major in sports management provides students with comprehensive knowledge of business disciplines as well as specific skills in the sports industry. Graduates may be interested in the following careers.

    • Athletic Director
    • Ticketing Manager
    • Stadium Operations Manager
    • Sports Publicist

    Areas of Work

    The MBA with a major in sports management provides students with business know-how and knowledge for working in the world of sports. Graduates of this degree may be interested in working in the following areas.

    • Television & Radio Broadcasting
    • Sports Market Research and Consulting
    • Recreation 
    • Sports Content & Communication

    Career Services

    From career counseling and mentoring to advice on personal branding and networking, EU’s career services department is on hand to provide one-to-one careers coaching and access to a network of over 30,000+ alumni. In addition, the annual EU Talent Day and global alumni events are held to give students a platform on which to build strong business connections.

    Top reasons to study at EU

    International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.

    Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.

    All classes taught in English: Including assignments, lectures, exams and the final business plan.

    Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.

    Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

    Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.

    Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

    About EU

    EU Business School delivers an outstanding business education on its campuses located in vibrant, cosmopolitan cities as well as on our digital campus. High-level academics, consultants, entrepreneurs and business leaders teach EU’s innovative business programs in English to a multicultural student body of 100+ nationalities. Immersed in real-world business environments through company visits and guest speaker events, among others, students gain privileged insights into how companies really work, giving them a competitive edge in today’s fast-paced business world.


    Visit the MBA in Sports Management page on the EU Business School (Geneva Campus) web site for more details!

    (Student Profile)

    Nathaly Eiche

    "Studying at EU definitely helped me on my path. I really enjoyed learning from lecturers who would come from work to teach us or who had their own companies. Thinking back, I really, I mean really learned a lot from them. It wasn’t just theory they taught us but how to use that knowledge in real-life business situations. They taught us not just from books, but from their daily experience. I also enjoyed the internationality of it. I still have so many friends all around the world with whom I connected so deeply during my studies."

    (Student Profile)

    Tatia Batsikadze

    "Studying in EU’s multicultural environment gave me the opportunity to meet new people with different backgrounds, which showed me the beauty of diversity in the world and its endless possibilities."


    Related ScholarshipsScholarships

    Entry Requirements

    Certified copy of bachelor's degree and transcripts
    Proof of English level:TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; English native or equivalent.

    Applicants must also meet one of the following:
    A GPA of 3.0 on a 4.0 scale;
    A satisfactory score on the GMAT or GRE;
    An interview with the academic dean.

    Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above.

    Email Enquiry