The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.
The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.
Term 1 (18 CH | 23 ECTS)
Management Skills (3 | 4) Organizational Behavior (3 | 4) Managerial Accounting (3 | 4) Marketing (3 | 4) Quantitative Business Methods (3 | 4) Negotiation (seminar) (1 | 1) Business Law (seminar) (1 | 1) Personal & Professional Development (1 | 1)
Term 2 (21 CH | 27 ECTS)
Finance (3 | 4) Human Resources Management (3 | 4) Global Economics (3 | 4) Strategic Management (3 | 4) Management Information Systems (3 | 4) Business Strategy Simulation (3 | 4) Job Career Planning (seminar) (1 | 1) Communication Skills (seminar) (1 | 1) Personal & Professional Development (1 | 1)
EU Research & Dissertation Seminars* EU Dissertation (14 | 20)
*EU Research & Dissertation Seminars will be taken over 2 terms
Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:
1. Demonstrate a deep understanding of the overall world of sports management and what it entails.
2. Apply major management principles to the field of sports business.
3. Understand the complexity involved in bidding for and staging major sports events.
4. Apply theory and concepts to real life situations.
EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.
Students completing this major pursue careers in:
Recruiting Marketing and promotions management Sports media and public relations Corporate sponsorship
Sports Management MBA
page on the EU Business School (Geneva Campus) web site for more details!
Certified copy of bachelor's degree and transcripts and Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent. Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE; An interview with the academic dean.
Recipient: EU Business School (Geneva Campus)
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