Digital Business MBA

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. The Digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Course structure

The MBA in Digital Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)

Organisational Behaviour (3 | 4)

Managerial Accounting (3 | 4)

Marketing (3 | 4)

Quantitative Business Methods (3 | 4)

Negotiation (seminar) (1 | 1)

Business Law (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)

Human Resources Management (3 | 4)

Global Economics (3 | 4)

Strategic Management (3 | 4)

Management Information Systems (3 | 4)

Business Strategy Simulation (3 | 4)

Job Career Planning (seminar) (1 | 1)

Communication Skills (seminar) (1 | 1)

Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

E-Marketing Strategies (3 | 4)

Crafting the E-Business Model (3 | 4)

E-Business Architecture (3 | 4)

E-Business Design (3 | 4)

The E-Consumer (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*

EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

The managerial skills that Digital Business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:

1. Learn how to take a practical approach to real life digital business case studies.
2. Develop skills surrounding the key marketing and branding components of an online business.
3. Analyze the issues managers face in internet-based organizations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

• Entrepreneurship
• Marketing and sales interface
• Consultancy
• Executive management

Certified copy of bachelor's degree and transcripts and Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent. Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE; An interview with the academic dean.