Luxury Brand Management - MBA


    Course Description

    Our MBA Luxury Brand Management builds on GCU London's expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management.

    Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.

    The curriculum emphasises data analysis to support evidence-based decision-making.

    • Develop the analytical skills to examine issues that affect the luxury sector
    • Practise creative and critical thinking for innovative solutions
    • Examine the challenges of global expansion while maintaining brand exclusivity
    • Learn by collaborating with your classmates and thinking like an entrepreneur
    • Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry
    • Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability

    In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, exclusivity and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.

    At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.

    What you will study

    Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 7 modules, plus a dissertation.

    Luxury Perspectives and Practice

    Designed to critically assess the complexities of the luxury concept and the evolution of the global luxury sector. Students will analyse how perceptions of luxury value evolve across different product/market contexts and will investigate how individual consumers’ characteristics, social dynamics and brand related factors affect decisions to purchase luxury products and services.

    Finance and Wealth Management

    Develops a critical awareness of modern wealth management and builds on students' previous exposure to the financial management principles and techniques. The module will focus on all three major aspects of wealth management, which would be: wealth creation, wealth preservation and wealth transfer.

    Luxury Distribution and Retail

    Provides a critical analysis of management trends and developments with respect to the retailing and distribution of luxury goods and services. The dimensions of the luxury retail experience are considered - with a particular emphasis upon the creation of differential advantage through store image creation and customer service.

    Strategy Leadership and Social Responsibility

    Enables students to critically analyse the roles that managers play in formulating, implementing and evaluating strategy within organisations in the luxury sector. Students are encouraged reflect upon the importance of leadership in developing, protecting and exploiting strategic capabilities within organisations. The module is designed to help students take on a significant leadership role in their future careers in the luxury sector.

    Strategic Brand Management

    Explores the nature and role of the product from the perspective of brand delivery and experience across a range of luxury sectors. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples.

    Legal Aspects of Brand Management

    Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

    Research Project: Design and Methods

    Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

    Dissertation

    The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing. As part of the research, students have the opportunity to apply theories, concepts, theories and frameworks introduced in the modules that were previously taught.

    The dissertation can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project.

    Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

    Assessment methods

    A number of assessment methods are used in the programme, which vary between modules, and include: group work, case studies, written coursework, group presentations, projects and a research-based dissertation.

    Teaching methods

    Students studying the MBA Luxury Brand Management will be part of a small and focused class, a mix of local and international students sharing management expertise and benefiting from teaching by world-class professors, with research and professional experience as well as close links to industry.

    The diversity and experience brought to the class by each individual is one of the primary strengths of the MBA Luxury Brand Management in GCU London. The programme is designed to promote informal peer support and knowledge sharing networks, helping them to become effective, independent, lifelong learners.

    International academics from France, Spain, Italy, Taiwan, China and the USA have visited GCU London to gain insight into our teaching

    Graduate prospects

    GCU's MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with an in-demand specialisation so you can advance in your career.


    Visit the Luxury Brand Management - MBA page on the GCU London web site for more details!



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    Entry Requirements

    UK honours degree 2:2 (or equivalent), with two-years’ appropriate management experience if applicant has a non-business degree.

    If successful, you will be shortlisted and invited for interview.

    Academic IELTS score of 6.0 (or equivalent) with no element below 6.0.

    Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

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