De Montfort University Featured MBA Courses

Master in Fashion Direction : Brand & Business Management, from buying to digital fashion marketing

Course Description

Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Business Management aims to provide students skills and competences strongly needed by brands and companies. How to manage an omnichannel strategy? From the understanding of the most diffused tools and practices, to the field and deep knowledge of retail processes affecting every touch point with the Client. That’s fashion retail.

The Master will explore the management of retail strategies, main business models, merchandising and buying processes and visual merchandising practices, for concluding with the digital strategy and the CRM policies.

Therefore, the professional figure that is formed is the marketing and retail manager, connecting strategy to customer, integrating the digital environment to the retail formats and experience design.

Fashion Communication. More than a process, a compelling challenge to involve the customer. Fashion brands are leading the innovation, from the digital opportunity to the engagement challenge.

Visit the Master in Fashion Direction : Brand & Business Management, from buying to digital fashion marketing page on the Milano Fashion Institute web site for more details!

Entry Requirements

In order to apply for the admission to the Milano Fashion Institute Master Programs, the candidate must have: 1. Degree equal to or higher than a Bachelor of Art, Master of Art or Master of Science. It is not necessary to have previously attended a Fashion related course. 2. Intermediate level of English knowledge. Certifications are not required. The knowledge of the language will be tested during the interview with the Academic Committee

Course Fees

€15,900 payable in 4 instalments during the year

Email Enquiry

Recipient: Milano Fashion Institute

Tick this if you’d like to know more about fees for this course or university– including information for part-time, distance-learning or international students.

Why not use the message box below to tell the university which specific fees you’d like to know more about or to ask about funding opportunities?
Tick this if you have questions about getting admitted to courses at this university, including queries about eligible undergraduate degree subjects or academic entry tests.

Why not use the message box below to tell the university about your existing qualifications and experience?
Tick this is you have questions about studying in a foreign language at this university.

Why not use the message box below to tell the university about your language proficiency or ask if it accepts specific test scores?
Tick this if you’d like to know more about the application process at this university, including the material you will need to provide and the deadline for submissions.

Why not use the message box below to ask more specific questions, such as requirements for international students?
Tick this if you have a more specific enquiry, or if you would just like more general information (such as a prospectus). Use the message box below to let the university know how it can help you.
Including a specific message makes it easier for universities to help you with your enquiry and application. You can ask about information for international applicants, scholarships, student accommodation or anything else you’d like to know about the course.
* required field

Please correct the errors indicated below to send your enquiry

The information you submit to this university will only be used by them to deal with your enquiry. For more information on how we use your data, please read our privacy statement

Your enquiry has been emailed successfully