De Montfort University Featured MBA Courses

Master in Fashion Direction : Brand & Business Management, from buying to digital fashion marketing


Course Description

Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Business Management aims to provide students skills and competences strongly needed by brands and companies. How to manage an omnichannel strategy? From the understanding of the most diffused tools and practices, to the field and deep knowledge of retail processes affecting every touch point with the Client. That’s fashion retail.

The Master will explore the management of retail strategies, main business models, merchandising and buying processes and visual merchandising practices, for concluding with the digital strategy and the CRM policies.

Therefore, the professional figure that is formed is the marketing and retail manager, connecting strategy to customer, integrating the digital environment to the retail formats and experience design.

Fashion Communication. More than a process, a compelling challenge to involve the customer. Fashion brands are leading the innovation, from the digital opportunity to the engagement challenge.

Visit the Master in Fashion Direction : Brand & Business Management, from buying to digital fashion marketing page on the Milano Fashion Institute web site for more details!

Entry Requirements

In order to apply for the admission to the Milano Fashion Institute Master Programs, the candidate must have: 1. Degree equal to or higher than a Bachelor of Art, Master of Art or Master of Science. It is not necessary to have previously attended a Fashion related course. 2. Intermediate level of English knowledge. Certifications are not required. The knowledge of the language will be tested during the interview with the Academic Committee

Course Fees

€15,900 payable in 4 instalments during the year


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