Thanks to empirical and practical teaching methods, students will acquire technical as well as managerial skills. This dual competence facilitates access to positions such as digital project manager, digital brand manager, social media manager and search marketing consultant. Our MBA students, who come from all over the world, appreciate this context of diversity and experience sharing, making our course even more enriching.
The MBA in Digital Marketing Strategy is the formula for success to help you to find your job in this connected digital world. Students will learn to master the latest tools used to orchestrate and automate marketing campaigns.
They will learn how companies organise their tools, processes and digital resources. Students will also receive coaching to develop their personal and professional skills while working on their consultant project and challenges with real companies.
INNOVATIVE TEACHING APPROACH
Our teaching approach is inductive because the content of the programme was developed based on the job descriptions and skills sought by the job market in the digital marketing sector. Digital teaching tools such as video capsules are used during classes.
Students will be able to adapt to a constantly evolving professional environment and ecosystems thanks to the following skills:
Proficiency in digital communication tools and social media
+ Creation of digital advertising campaigns
+ Management and coordination of online communities
+ Management of web development projects
+ Strong command of digital tools for better management of customer relations (e-CRM)
+ Knowing how to analyse market data for better management of customer relations
We offer an excellent work environment with state-of-the-art facilities in the heart of the largest financial district in Europe, Paris-La Défense.
From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!
Visit the MBA Digital Marketing Strategy page on the Pôle Universitaire Léonard de Vinci web site for more details!
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Start dates & study options
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