Premium Design Management (Specializing Master)

The Specializing Master involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of transversal disciplines and according to themes and strategies belonging to the two fields of Design and Economic Management.

The market of luxury goods and services, in particular, with its recent trend of commercialization of experiences, rather than just products, offers a unique meeting ground between the theoretical and practical areas related to the design, and the analyzes and studies related to the world of marketing and business management.

Goals

Aim of the Specializing Master is to train key figures able to mediate instances of management and corporate marketing with the needs of products, spaces and services characterized by high or very high quality of design.

Professional Outcomes

Employment opportunities are mainly in the luxury sector which has multiple areas not affected by any crisis, in addition to opportunities in the area of services and of planning and management of events and exhibitions. There are also prospects in the areas of design and strategic marketing.

Degree Awarded

Upon completion, students earn a Politecnico di Milano first-level Specializing Master in “PREMIUM DESIGN MANAGEMENT”.

The Specializing Master grants 60 CFU, equivalent to 60 ECTS.

The Specializing Master is open to candidates who have a Bachelor or a Master of Science in Economy, Engineering Management, Architecture, Industrial Design or in other disciplines where the Master course is complementary to the candidate’s previous experiences. The Board reserves the right to select and admit graduates or applicants with a university degree from other universities, on condition that those academic qualifications are compatible with the Specializing Master’s subjects and/or applicants with a curriculum vitae that is coherent with the Specialising Master. For foreign applicants, the Master is open to students holding equivalent qualifications.