Digital Marketing MBA

    • Full or part time
      Full time & On campus available
    • Course fees
    • Course Disciplines
      Marketing - Other Marketing - International Marketing Marketing - Promotion & Advertising
    • Course Start
    • Course Duration
      One year full-time or two years with a placement
    • MBA Program Type

    Course Description

    The Master of Business Administration (MBA) is the most coveted and internationally recognised postgraduate management degree in the world, and there's a good reason why. It is widely recognised as a passport to a successful management career, enabling managers with a functionalist role to take on a more senior, strategic position and empowering senior managers to gain the in-depth, strategic knowledge they need to climb even higher.

    Our innovative MBA Digital Marketing course offers you a life-changing opportunity to realise your full potential and specialise at an advanced level. You will acquire the knowledge needed to work effectively at a senior, strategic management level, empowering organisations to achieve their objectives. Emphasis is placed on the application of theory to the implementation of global digital strategies, increasingly sophisticated branding techniques, integrated marketing communications and e-commerce. You will develop a critical understanding of contemporary thinking, frameworks and analysis that drive digital and social media marketing strategy in industry.

    Delivered in a world-class learning environment, by internationally acclaimed academics and business leaders, the course integrates theory and practice to bring you  hands-on experience, inspiring teaching and a clear international perspective. Here at Nottingham Business School, we are proud to have developed an innovative and rigorous MBA with opportunities to personalise your learning around your ambitions. This significantly strengthens your management knowledge, leadership capabilities and understanding of global business.

    Nottingham Trent University is ranked Top 20 for Marketing in the Complete University Guide 2021. Nottingham Business School is accredited by EQUIS and AACSB, which are internationally recognised hallmarks of excellence and quality for business education. 

    What will you gain from this degree?

    • You will complete two hands-on experience projects; one within the UK and the other one internationally.
    • We will help you to develop the insights, capabilities and skills to create and maintain responsible, efficient business practices, as well as to develop sustainable mind-sets, promoting responsible leadership and influence organisational culture.
    • We offer a personalised pathway, with the freedom to specialise in the areas that interest you most, to shape your skills and experiences around the career you want.
    • Develop global management skills and immerse yourself within a multicultural atmosphere, with a dynamic community of staff and students from around the world.
    • The MBA is accredited by the Chartered Management Institute (CMI) Level 7 qualification in Management and Leadership. Our partnership with the CMI means that you'll enjoy complimentary student membership for the duration of your course, and for the first year after graduation.

    Placement Opportunities

    You can choose to add a year's work placement, making your MBA a two-year course. It's a great way to put your learning into practice and gain career-enhancing real-world experience. At every stage, our MBA is informed by the needs of the global business community, thanks to 600+ connections with progressive, proactive organisations worldwide. The insights, expertise and placement opportunities they provide all help to make sure our graduates forge exceptional careers all over the world.

    Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement, but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three

    Please note that placements are not guaranteed and you will need to work hard in securing one during your first semester. We have a dedicated employability team who are here to help and support you during the placement process with CV writing, creating a LinkedIn page, interview tips, where to search for a placement etc. You can visit the Employability Team’s pages for further information.

    The way we teach

    We've developed a cycle of learning based on theory, practice, experience and observation, and reflection and improvement. So, you'll not only be taught the latest strategies, but also given every opportunity to put your learning into action in real business settings. We structure our courses to encourage constructive learning, self directed study, critical thinking and team work. You'll spend much of your time in small groups workshops and tutorials, discussing and analysing your experience of business practices and behaviours.

    Careers and employability

    At Nottingham Business School, we’re focused on your employability from the start of your degree. We provide you with a learning experience that integrates theory and practice.

    Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

    • Communications Manager
    • Consultant
    • Managing Director
    • Operations Manager

    98% of our postgraduates are in work or further study within six months of finishing their degrees (latest Destination of Leavers from Higher Education survey 2016-17).

    Visit the Digital Marketing MBA page on the Nottingham Trent University web site for more details!

    Entry Requirements

    A undergraduate degree (2.1 or above) or an equivalent professional or academic qualification.

    A period of professional work experience incorporating operational responsibilities – three years minimum, preferably five.

    Two academic or vocational references.

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