The Master of Business Administration (MBA) is the most coveted and internationally recognised postgraduate management degree in the world, and there's a good reason why. It is widely recognised as a passport to a successful management career, enabling managers with a functionalist role to take on a more senior, strategic position and empowering senior managers to gain the in-depth, strategic knowledge they need to climb even higher.
Our innovative MBA Digital Marketing course offers you a life-changing opportunity to realise your full potential and specialise at an advanced level. You will acquire the knowledge needed to work effectively at a senior, strategic management level, empowering organisations to achieve their objectives. Emphasis is placed on the application of theory to the implementation of global digital strategies, increasingly sophisticated branding techniques, integrated marketing communications and e-commerce. You will develop a critical understanding of contemporary thinking, frameworks and analysis that drive digital and social media marketing strategy in industry.
Delivered in a world-class learning environment, by internationally acclaimed academics and business leaders, the course integrates theory and practice to bring you hands-on experience, inspiring teaching and a clear international perspective. Here at Nottingham Business School, we are proud to have developed an innovative and rigorous MBA with opportunities to personalise your learning around your ambitions. This significantly strengthens your management knowledge, leadership capabilities and understanding of global business.
Nottingham Trent University is ranked Top 20 for Marketing in the Complete University Guide 2021. Nottingham Business School is accredited by EQUIS and AACSB, which are internationally recognised hallmarks of excellence and quality for business education.
You can choose to add a year's work placement, making your MBA a two-year course. It's a great way to put your learning into practice and gain career-enhancing real-world experience. At every stage, our MBA is informed by the needs of the global business community, thanks to 600+ connections with progressive, proactive organisations worldwide. The insights, expertise and placement opportunities they provide all help to make sure our graduates forge exceptional careers all over the world.
Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement, but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three
Please note that placements are not guaranteed and you will need to work hard in securing one during your first semester. We have a dedicated employability team who are here to help and support you during the placement process with CV writing, creating a LinkedIn page, interview tips, where to search for a placement etc. You can visit the Employability Team’s pages for further information.
We've developed a cycle of learning based on theory, practice, experience and observation, and reflection and improvement. So, you'll not only be taught the latest strategies, but also given every opportunity to put your learning into action in real business settings. We structure our courses to encourage constructive learning, self directed study, critical thinking and team work. You'll spend much of your time in small groups workshops and tutorials, discussing and analysing your experience of business practices and behaviours.
At Nottingham Business School, we’re focused on your employability from the start of your degree. We provide you with a learning experience that integrates theory and practice.
Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:
98% of our postgraduates are in work or further study within six months of finishing their degrees (latest Destination of Leavers from Higher Education survey 2016-17).
Visit the Digital Marketing MBA page on the Nottingham Trent University web site for more details!
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