MBA: Marketing

  • Full or part time
    Full time , Part time & On campus available
  • Course fees
  • Course Disciplines
    Marketing - Other Marketing - International Marketing Marketing - Promotion & Advertising
  • Course Start
    September, January
  • Course Duration
    1 Year or 16 months (Full-time); 2 Years (Part time)
  • MBA Program Type
    MBA

Course Description

This MBA with a specialisation in marketing will equip you for a high-flying career. You will develop your strategic business skills, as well as your mastery of marketing, and gain one of the most respected degrees in the world.

Based at our Kensington campus, the Richmond MBA: Marketing is offered on a full-time, 12 or 16 month basis or part-time over two years on a flexible, day-time schedule. Both programmes can be started in September or January.

Study one programme, gain two degrees. Richmond uniquely awards a UK and US qualification for all graduates, including MBA students.

Not only that, but you’ll receive a dual award providing professional recognition from the Chartered Management Institute (CMI) in Management and Leadership. The CMI is the only Chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence.

All of our MBA students follow the same programme initially, which begins in the first semester with a thorough study of financial management, business economics and explores how to manage both organisations and people. In the second semester you’ll move on to examine the principles of strategic management, how to implement global marketing strategies and conduct business research.

Also, you will have the opportunity to specialise in a marketing topic of your choice. It could be Marketing and Ethics or Marketing in a Digital World, either option giving you specialist knowledge in marketing management and techniques.

You’ll then be able to choose a marketing topic for your professional project, with or without an internship, applying your learning to sharpen your practical skills.

The MBA faculty team at Richmond, which includes both academics and experienced industry professionals, is collaborative and supportive. They practice the latest teaching methods which stimulate critical thinking and creativity and encourage you to explore boundaries in your thinking and actions.

Learning alongside an international cohort of students will also enable you to share fresh perspectives on similar problems and build lasting business networks.

This dynamic learning experience is enhanced with visits to leading international businesses and highly qualified guest speakers who share their industry experience and advice with our MBA students.

The programme is distinctive as it combines the best aspects of American business education (relying on a significant amount of case study material) with UK expectations of rigour and process in assessment.

You’ll be assessed through individual and group projects. Assessment includes reports, presentations and competitions, enabling you to develop the skills to master a myriad of situations in the world of business administration and marketing.

Top 5 reasons to study this programme

  • Gain an MBA with a specialisation in marketing
  • Develop your ability to manage strategically both a business and teams within the workplace
  • Combine the best of American business education through case studies with UK focus on rigour and process
  • Apply business principles to real-life situations through case studies and projects
  • Experience an integrated internship which will prepare you for a future business career in marketing

Key areas of study

Skill Based Career Seminars: The Business School works closely with the University’s Department of Student Affairs to offer a series of skill-based careers seminars throughout the academic year on both campuses.

Integrated Internship: Our postgraduate programmes aim specifically to prepare students for careers in related fields and in line with this, all our MBA students may undertake an internship through Careers & Internships Office.

After you graduate

Career Paths

American Express, BP, Citroen Algeria, Coca-Cola Servicios de Colombia, Credit Suisse, Glencore India Pvt Ltd, Laura Ashley Foundation, Merrill Lynch, Royal Bank of Scotland, Standard Chartered Bank, UBS, and the United Nations

Further Education

PhD, Parsons School of Design – New York, Central St Martins -UAL, London Business School, LSE, etc…


Visit the MBA: Marketing page on the Richmond, American International University in London web site for more details!

Related Student ProfilesStudent Profiles
(Scholarship)

Alumni Master's Scholarship - 20+ Awards

The Alumni Master's Scholarship is awarded to eligible students by the Admissions Office and is a tuition fee discount. Postgraduate scholarships may not be held in conjunction with any other form of financial or scholarship support from the University.

Value of Scholarship(s)

20%

Eligibility

Previously studied bachelor level programme at Richmond, including AIFS and other visitors

Application Procedure

The Alumni Master's Scholarship is awarded to eligible students by the Admissions Office upon receiving a completed application form with supporting documents.

Further Information

https://www.richmond.ac.uk/undergraduate-student-tuition-fees-and-funding/uk-eu-undergrad-student-finance/


(Scholarship)

Masters Recognition of Achievement Award - 20+ Awards

The Chancellor's Master's Scholarship is awarded to eligible students by the Admissions Office and is a tuition fee discount. Postgraduate scholarships may not be held in conjunction with any other form of financial or scholarship support from the University.

Value of Scholarship(s)

15%

Eligibility

Students are eligible for this scholarships if they have achieved a bachelor's degree with a UK 2.1 and above or a 3.3 CGPA and above.

Application Procedure

The Chancellor's Master's Scholarship is awarded to eligible students by the Admissions Office upon receiving a completed application form with supporting documents.

Further Information

https://www.richmond.ac.uk/undergraduate-student-tuition-fees-and-funding/uk-eu-undergrad-student-finance/


(Scholarship)

Masters Recognition of Excellence Award - 20+ Awards

Value of Scholarship(s)

20% reduction in tuition fees

Eligibility

A Bachelors degree with a minimum grade of 1st Class (UK) or 3.7 GPA (USA) or International Equivalent

Application Procedure

No application procedure - awards are automatically made once your place is confirmed

Further Information

https://www.richmond.ac.uk/postgraduate-programmes/ma-in-terrorism-security-and-radical-right-extremism/#toggle-id-6



Entry Requirements

A first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent

Please refer to our Postgraduate How to Apply page for details on English Language requirements: View Website

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