Master of Business Administration (Artificial Intelligence)

  • Full or part time
    Full time , Part time , Online distance learning & On campus available
  • Course fees
  • Course Disciplines
    Artificial Intelligence Business & Management - Other Business
  • Course Start
    September
  • Course Duration
    1 year full time, 2 years part time
  • MBA Program Type

Course Description

Artificial Intelligence is increasingly applied to jobs that are traditionally done by humans. This degree is designed to equip you with the skills and knowledge needed to manage the complexity that comes from a more artificial intelligence driven world.

This pathway includes two artificial intelligence specialist modules and your project will also be in this field. There will be no reference to artificial intelligence on your degree certificate, however your transcript will show all the modules you took and the grades you received. 

The course consists of three distinct but interconnected stages:

Certificate - The modern enterprise and business environment – how does it work?

The Certificate phase will develop a resource-based view of the business enterprise and examine how value is created, including the impact of the wider business environment on the enterprise’s value creation activities.

Diploma - Preparing for tomorrow – what needs to change?

In the Diploma stage the focus shifts to considering the manager’s role in the development of an enterprise in response to the internal and external context, to create sustainable value.

Masters – Management in action – bringing about change

The Masters phase of the programme will focus more specifically on AI technologies, their use in business management and their impact on the company and society. The emphasis will be on exploring, critically evaluating and applying a range of sector specific models and concepts within a practice setting.

The course will also support you in clarifying and developing your career goals and will encourage reflection on how they might be met.

Course information

This course will focus on exploring and developing sector and role specific knowledge to support your career growth and future aspirations. It aims to enable you to gain a critical awareness of the latest issues and best practices in the use of artificial intelligence in business management.

You will have the opportunity to understand how artificial intelligence may improve how businesses function, and how to use AI technology to enhance business decision making, create revenue streams and generate new business opportunities.

See website for module information.

Why choose this course?

The MBA is aimed specifically at current and aspiring managers who wish to develop their business management career with applications to artificial intelligence. It provides you with the opportunity to gain the knowledge and skills required to progress to more senior management and leadership roles. With a strong practitioner focus, personal and career development is an underlying theme running through this course.

The MBA draws from your experience, ensuring that you are constantly applying theory to practice. It aims to enhance your capabilities to think critically, deal with ambiguity, and seek solutions to complex problems. You can develop core knowledge of business models and concepts, together with a strong understanding of processes and practices, in order to develop your leadership, financial and project management skills.

This MBA was developed by academics from the National Institute of Coding. As part of the degree you will investigate how management practice relates to wider societal, ethical and intercultural issues. You will consider the need for responsible, ethical and culturally sensitive practices in today’s global economy and the challenges this can present. The course will explore the wider external consequences of actions and decisions taken within the organisation to develop your responsible management practice and help you climb the career ladder.

How you'll be assessed

Mixed assessment modes offer students a range of opportunities to demonstrate their achievement of learning outcomes. You will be assessed through a combination of coursework assessments, business plans and activities, all completed online.

As part of the degree, you will initiate and lead a change project within a practice setting. In order to achieve this successfully, you will be required to apply the knowledge and demonstrate the strategic thought and leadership capabilities which are core to the course.

On successful completion of the Certificate stage (60 credits) students will be eligible for a Postgraduate Certificate in Business Administration.

On successful completion of the Diploma stage (120 credits) students will be eligible for a Postgraduate Diploma in Business Administration.

On successful completion of the Masters stage (180 credits) students will be eligible for a Masters in Business Administration (MBA).

Masters level awards will be made with a ‘Distinction’, ‘Merit’ or ‘Pass’ grade.

Teaching contact hours

Each 15 credit module will consist of 150 hours activities. The activity time will be made up of a mixture of guided and self-guided study. Students will have access to an experienced team of tutors and lecturers who will support their studies. Each module will have dedicated online tutorials to support the learning.

Career prospects

During your study, you should develop a hands-on knowledge of using AI technologies to support your business. You should learn how your business can leverage the power of AI and big data to make informed decisions.

You will have the opportunity to develop strong analytical skills, clear perspectives on strategy and strategic thinking, highly effective communication and research skills. These are all in demand from employers in private, public, and third-sector organisations around the world.

We will bring you the latest thinking and most up-to-date developments in artificial intelligence and its application to the business world. The global cohort of students on this course offers you the opportunity to explore key AI technologies used in management, and to emerge as a well-rounded global leader, able to act and succeed anywhere in the world.

By studying this MBA you can become part of a truly global network of business people who help and support each other throughout their studies and into professional life.


Visit the Master of Business Administration (Artificial Intelligence) page on the Coventry University web site for more details!



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Entry Requirements

An honours degree in any discipline, obtained from a recognised university/HE institution, or an equivalent qualification in a business related area.

Applicants will also need to have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity.

Course Fees

UK Fees: 2022/23 fees TBC*;2021/22 fees - 15450

International Fees: 2022/23 fees TBC*;2021/22 - *18950


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