The Master of Business Administration program major in Event Management provides an overview of different types of events and their specific requirements in terms of operational planning. This course will analyze the motivations and expectations of clients today and the evolving event environment. The students will study concepts and the frameworks relating to planning, decision-making and operational procedures for venue selection, logistics, budgeting, human resource planning and service providers. The course breaks down the concept of an event and provides the framework and tools to create value and deliver a successful event experience. At the end of the program students are required to complete an internship, which will give them practical experience and shape their theoretical knowledge in the industry.
+ Pro Sports Teams
+ International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA
+ Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
+ Brands and sponsorships (Red Bull, Omega, Rolex)
+ Arenas (O2, Allianz Arena)
+ Theme parks (Disney, Four Flags, EURO Park)
+ TV production
More information about the program can be found here: https://sshe.ch/mba-in-event-management/
Visit the MBA Major in Events Management page on the Swiss School of Higher Education web site for more details!
16 000 CHF- per semester;
32 000 per whole duration of the program.
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