De Montfort University Featured MBA Courses

MBA Major in Luxury Brand Management


Course Description

MBA Major in Luxury Brand Management program

The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. The course will explore emerging value propositions and luxury concepts in the luxury industry along with the psychology of luxury: motivations of purchase & purchasing behavior. The program includes disciplines in luxury marketing, communication and event planning, brand management, retail, e-commerce and new trends. Students will also analyze the creation and delivery of experiences, specifically in marketing activities and events.

Examples of courses

MALBM106 – Luxury Goods and Services Markets

This course is designed for you who are interested in acquiring managerial expertise in innovative strategic marketing focusing on brand management and customer experiences. By completing this course, students will be able display a thorough understanding of advances in marketing science in order to pioneer the latest marketing tools and take advantage of consumer trends and demonstrate ability to critically analyze the international business setting and build innovative, customer-oriented marketing strategies.

MALBM204 – Luxury Quality Management

The course is an introduction to the basics of prestige branding and will provide the students with cutting-edge thinking to enable them to work with real issues faced by today's small entrepreneurs. Students will be able to create a competitive, sustainable, affordable and ethical prestige brand concept that can succeed and create a real Fashion, Food & Fragrance product and Brand Concept to be sold to the public by themselves.

MALBM206 – Luxury Brand Management

This course offers a chance of learning brand management knowledge in the fashion and luxury area. The students will learn to understand the unique consumer behavior at fashion and luxury market and the influence to the branding strategy of the fashion brands, how to manage the fashion and luxury brand and to understand the know- how of those European fashion brands for their global strategy and to understand the luxury industry and the unique features of consumer behavior.

More information about the program can be found here: https://sshe.ch/mba-in-luxury-brand-management/


Visit the MBA Major in Luxury Brand Management page on the Swiss School of Higher Education web site for more details!

Related Student ProfilesStudent Profiles
(Scholarship)

Swiss School of Higher Education - 3 Awards

Students, who receive SSHE scholarships, must maintain a certain level of GPA during their studies. Failing to do so will result in cancellation of scholarship. Decision regarding approval of scholarship will be made after reviewal of student documents by admission committee.

Value of Scholarship(s)

10%

Eligibility

SSHE scholarship can be applicable to the students with good academic background and GPA level.

Application Procedure

Information



Entry Requirements

Admission: View Website
Completed SSHE application form: View Website
Photocopy of all academic diplomas or certificates obtained, translated to English language (Bachelor degree or equivalent);
English proficiency certificate (IETLS/TOEFL or equivalent);
Photocopy of valid foreign passport or permit (ID must be on English);
2 passport photographs;
CV or Resume (if there's any);
2 recommendation letters (optional).

Course Fees

16 000 CHF- per semester;
32 000 per whole duration of the program.


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