The Master program in Luxury Brand Management is designed to develop understanding of the principles and practices of luxury brand management and give profound knowledge of economic management and business strategy with international focus. The course will explore emerging value propositions and luxury concepts in the luxury industry along with the psychology of luxury: motivations of purchase & purchasing behavior. The program includes disciplines in luxury marketing, communication and event planning, brand management, retail, e-commerce and new trends. Students will also analyze the creation and delivery of experiences, specifically in marketing activities and events.
MALBM106 – Luxury Goods and Services Markets
This course is designed for you who are interested in acquiring managerial expertise in innovative strategic marketing focusing on brand management and customer experiences. By completing this course, students will be able display a thorough understanding of advances in marketing science in order to pioneer the latest marketing tools and take advantage of consumer trends and demonstrate ability to critically analyze the international business setting and build innovative, customer-oriented marketing strategies.
MALBM204 – Luxury Quality Management
The course is an introduction to the basics of prestige branding and will provide the students with cutting-edge thinking to enable them to work with real issues faced by today's small entrepreneurs. Students will be able to create a competitive, sustainable, affordable and ethical prestige brand concept that can succeed and create a real Fashion, Food & Fragrance product and Brand Concept to be sold to the public by themselves.
MALBM206 – Luxury Brand Management
This course offers a chance of learning brand management knowledge in the fashion and luxury area. The students will learn to understand the unique consumer behavior at fashion and luxury market and the influence to the branding strategy of the fashion brands, how to manage the fashion and luxury brand and to understand the know- how of those European fashion brands for their global strategy and to understand the luxury industry and the unique features of consumer behavior.
More information about the program can be found here: https://sshe.ch/mba-in-luxury-brand-management/
Visit the MBA Major in Luxury Brand Management page on the Swiss School of Higher Education web site for more details!
16 000 CHF- per semester;
32 000 per whole duration of the program.
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