Media Leadership (Robert Kennedy College) - MBA

  • Full or part time
    Distance learning & Part time available
  • Course fees
  • Course Disciplines
  • Course Start
    Any Month
  • Course Duration
    Part-time, 1 Year, Part-time, 5 Years
  • MBA Program Type
    MBA

Course Description

vIf you work in the media sector, then make sure you can progress to the highest level as a manager.

The MBA Media Leadership equips you with the knowledge and understanding required to analyse, direct and develop business operations in the modern media environment involving journalism, marketing and public relations. It critically explores key issues and forces shaping the development of media in a global context, particularly convergence of activities, interactivity with audiences and entrepreneurship.

You can complete the online MBA in Media Leadership offered in exclusive partnership with the Robert Kennedy College at a pace, place and location which suits you, while continuing to work.

Our dedicated and experienced teaching team are here to support you throughout the course, which is completed through online learning thanks to our exclusive partnership with the Robert Kennedy College. Take advantage of our online resources to study at a place and pace that best fits your life, with the possibility to complete the programme in just 12 months to get you started on your future faster. Prove your skills by gaining a qualification that will show the world your skills as a top class manager.

This course is run in exclusive partnership with the Robert Kennedy College in Zurich, Switzerland and applications should be made directly at their website.

Course summary 

The overall aim of the MBA Media Leadership programme is to provide you with the opportunity to engage in a Higher Education experience using a flexible and distributed learning approach that will enhance your ability to develop and lead a sustainability agenda that focuses on change in the media sector. In particular this award will:

  • Equip you with the knowledge and understanding required to analyse, direct and develop business operations in the modern environment of information-based media involving journalism, marketing and public relations. It critically explores key issues and forces shaping the development of digital media in a global context, particularly convergence of activities, interactivity with audiences and entrepreneurship.
  • Enable you to develop your leadership practice, through critical engagement with contemporary discourses in leadership, sustainability and the social responsibility of organisations in the media sectorDevelop relevant management and organisation knowledge, both academic and professional, in line with postgraduate standards/benchmarks.
  • Develop critical reflection skills and engagement with organisation and professional theory to understand, and where appropriate, challenge existing individual and organisational perspectives and practices.
  • Develop, and where appropriate, apply new knowledge to add value by enhancing organisational capability.
  • Develop understanding of the organisation’s strategic focus and environment and the impact of the inter-relationship between resources, customers, clients in a changing context.
  • Develop further commitment to continuous personal and professional development, independence and reflective learning.

This course is primarily delivered via OnlineCampus, an interactive learning environment that offers flexibility as to where and when you study. This is provided by the Robert Kennedy College Online Campus's state of the art course delivery system. You'll enjoy intensive class discussion and collaboration with students from every continent, expanding your network with fellow leaders around the world.

The course involves one week of compulsory residence at our Ambleside campus, providing opportunities to complement your online learning programme with a learning experience that will leave you with lifetime memories.

Graduate destinations

The MBA is the prime management qualification for managers, and a catalyst for those with strong career aspirations.


Visit the Media Leadership (Robert Kennedy College) - MBA page on the University of Cumbria web site for more details!

Entry Requirements

1st or 2nd class honours degree.

Please View Website for further entry requirements.

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