This course is run in exclusive partnership with the Robert Kennedy College in Zurich, Switzerland and applications should be made directly at their website.
The MBA Tourism is the prime management qualification for managers. Designed for your success, the MBA creates distinctive managers with a comprehensive knowledge of the latest business practices. This specialised MBA in Tourism explores the range of concepts of the functions of management within the tourism industry, evaluating how tourism is structured and organised as a business, and how it can be sustainably operated as a destination in the global context. Although there may be some bias towards UK practice in particular with respect to case study discussions, the programme should be considered global in terms of its coverage of tourism.
The MBA programmes benefit greatly from the internationality derived from recruiting students from across the globe, and drawing on tutors well qualified in their field.
For the majority of your studies you enjoy the flexibility of online learning at your own pace from anywhere in the world, through Robert Kennedy College’s OnlineCampus state-of-the-art course delivery system. There will also be a one-week residential at our Ambleside campus in the idyllic setting of the Lake District.
The residency gives you the opportunity to complement your flexible online learning programme with a learning experience that will leave you with lifetime memories. You will be taught by expert University of Cumbria staff, along with students from every continent. It will be a truly international experience and an opportunity to network with fellow leaders from all over the world.
The MBA Tourism programme aims to develop an understanding and critical appreciation of the theories, tools and techniques of leadership and management that will enable graduates to more effectively participate in leading organisational change. In doing so, the programme seeks to improve the quality of management as a profession. In particular, the overarching purpose is, in the context of the specific award, to provide students with:
The programme consists of the standard 180 Level-7 credits that constitute an NQF (UK National Qualifications Framework) Masters award, the content being informed by QAA (UK Quality Assurance Agency) benchmark statements for Business and Management programmes. 60 credits of the programme are provided by a dissertation.
Visit the Tourism (Robert Kennedy College) - MBA page on the University of Cumbria web site for more details!
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