Master's of Digital Marketing

    • Full or part time
      Full time & On campus available
    • Course fees
      22,900 EUR
    • Course Disciplines
      Marketing - Market Research Marketing - International Marketing Marketing - Other Marketing - Promotion & Advertising
    • Course Start
      September, January
    • Course Duration
      1 year
    • MBA Program Type
      MBA

    Course Description

    Harbour.Space’s Digital Marketing Master gives students a comprehensive knowledge of analytics, strategy, business, finance, and creative collaboration to allow them to help the businesses of tomorrow succeed. The programme combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing.

    This programme contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision-making process in the marketing department of a real company.

    Courses

    • SEM & SEO
    • Programmatic & RTB (Audience Buying)
    • Performance Marketing
    • Social Media Marketing, Viral, And Storytelling
    • Web Analytics
    • Virtual Company Legal Environment
    • E-Commerce, CRM & Loyalty Programmes
    • Mobile & Gamification
    • Online Video
    • Digital Strategy & Digital Media Planning
    • Technical Project Management (Digital Assets)
    • Digital Media Evolution
    • Business & Finance Fundamentals
    • Advanced Digital Marketing
    • Video Blogging
    • Email Marketing
    • Crowdfunding
    • English for the Industry
    • E - Research & Surveys
    • Master Classes with Leading Practitioners
    • Growth Hacking
    • Marketing As a Job
    • Negotiations
    • Introduction To Interaction Design
    • PR & Content
    • Business, Entrepreneurship & Self Promotion
    • Selling & Presenting
    • User Experience Design
    • Introduction To Programming For Marketing Professionals
    • Programming II For Marketing Professionals

    Check our academic schedule for an overview of all the classes we are offering.

    Programme Leadership

    Alex Nechoroskovas

    Director of Growth Marketing at Toptal

    Alex has had senior leadership roles in various technology companies ranging from seed all the way to the growth stage with $200m+ ARR and 500+ employees invested by Andreessen Horowitz, Index Ventures, and Octopus Capital. Alex has led marketing, growth, and product teams within organizations. He has a deep understanding of product & growth strategy, scaling remote companies, and managing high-performing teams. He specializes in building growth-first products with a strong emphasis on SEO and SEM.

    Stephanie Schwab

    CEO, Crackerjack Marketing

    Social Media, Content Marketing & Influencer Marketing

    Stephanie Schwab is the Co-Director of Harbour.Space’s Digital Marketing programme. She is the CEO of Crackerjack Marketing, a digital marketing agency specialising in social media, content marketing and influence marketing. In her 15+ years of experience in e-commerce and digital media, with the last 11 focused on social media, she has worked with well-known brands including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. Stephanie’s teams have been honoured with social media industry awards including a Ragan PR Daily award, a WOMMIE award, a PRNews Platinum award, and an OMMA award.

    Stephanie is also an adjunct faculty member at Loyola University’s Quinlan School of Business in Chicago, and The New School/Parsons School in New York.

    About Harbour.Space

    A space for learning design, technology, and entrepreneurship at the highest level. We make it our mission to modernize education to meet the demands of the industry. We do that by doing things differently:

    1. We divide the year in 15 blocks called Modules. Every module has a duration of 3 weeks. During these 3 weeks, you will usually have 1 topic only. This immersive learning approach means real-world problems take centre stage in the classroom, not textbook challenges. Through the module system, students can deep dive into each individual topic, while being able to customise their course path throughout the year.
    2. Our professors are not academic teachers – they are accomplished professionals that have launched many successful products and services and made winning strategic decisions. You will learn from the best.
    3. Tailored learning experience: We believe students know themselves best and we encourage them to build their own paths. That means you don’t have to limit yourself to 1 subject only, as you might have many talents and interests. We invite you to discover them.
    4. Working and learning within a diverse community - both in nationalities and academic backgrounds - leads to exceptional collaborations and ultimately remarkable projects. You will be learning next to the brightest and most ambitious young people from all around the world. Check out our student album.

    Harbour.Space Employability Report:

    Students and alumni are the centerpieces of the Harbour.Space ecosystem. We have seen four generations of students leave prepared for the industry’s challenges.

    Employment By The Numbers:

    As long as we provide opportunities for our students to excel, they’ll do everything that it takes to accomplish their goals.

    95% | Employment Rate

    83% | Secured a Job Within Three Months After Graduation

    53% | Secured a Job Before Graduation

    80% | Feel Happy with Their Current Job

    Global Impact:

    Borders are not a limit when your talent speaks for you. In numbers, here is the distribution of our alumni across the world.

    56% | Europe

    26% | Asia

    17% | North America

    1% | South America 

    Industry Type:

    Whether at a local startup or an international enterprise, our alumni find their way to the industry they belong in.

    34% | Startups

    31% | Large Corporations

    27% | Midsize Enterprises

    8% | Freelance

    Want to see more? you can find all the numbers you need as well as the story behind them in our Employability report here.


    Visit the Master's of Digital Marketing page on the Harbour.Space University web site for more details!

    (Student Profile)

    Francisca Pinto

    “Harbour.Space allowed me to meet like-minded people who pushed me to see the planet as my only limitation (at least for now!).”

    Francisca Pinto graduated from the Digital Marketing Master’s programme at Harbour.Space, Barcelona campus.

    Francisca is a 25-year-old economist from Porto, Portugal who is passionate about travelling. She is on a mission to revolutionise the tourism industry and start her own business, Azimuth Property Management. With an application for local government funding submitted, she aspires to create a world where heritage is celebrated and culture is preserved through unique immersive accommodation experiences. Azimuth is starting with 26 owned properties in Porto downtown.


    (Scholarship)

    Merit-based Scholarship - 0 Awards

    Awarded by our programme directors. These scholarships recognise a student’s demonstration of extraordinary academic achievement or leadership potential. All applicants who apply automatically are eligible to receive a general programme merit-based scholarship.

    Value of Scholarship(s)

    Eligibility

    Harbour.Space is committed to ensuring that the best students can attend university, regardless of their financial circumstances. That is why we offer a variety of scholarships based upon your skillset and the duration of your studies.

    Application Procedure

    Further Information

    https://scholarships.harbour.space/?utm_source=findamaster&utm_medium=listing&utm_campaign=_b2c


    (Scholarship)

    Work-study Scholarship - 0 Awards

    Harbour.Space has partnered with leading industry partners to offer work-study scholarships in specific degree programmes. Work-study scholarship recipients receive financial support to complete their Harbour.Space degree while applying their skills gained in the classroom to the real-world challenges of the company sponsoring them.

    Value of Scholarship(s)

    Eligibility

    Harbour.Space is committed to ensuring that the best students can attend university, regardless of their financial circumstances. That is why we offer a variety of scholarships based upon your skillset and the duration of your studies.

    Application Procedure

    Further Information

    https://scholarships.harbour.space/?utm_source=findamaster&utm_medium=listing&utm_campaign=_b2c


    (Scholarship)

    Co-Creator Scholarship - 0 Awards

    Co-creator scholarships are awarded to students whose previous experience and current skills allow them to work alongside Harbour.Space staff members on active university projects. In return for their work, students receive financial support and gain hands-on work experience while they obtain their degrees.

    Value of Scholarship(s)

    Eligibility

    Harbour.Space is committed to ensuring that the best students can attend university, regardless of their financial circumstances. That is why we offer a variety of scholarships based upon your skillset and the duration of your studies.

    Application Procedure

    Further Information

    https://scholarships.harbour.space/?utm_source=findamaster&utm_medium=listing&utm_campaign=_b2c



    Entry Requirements

    Requirements:

    While we are highly selective, we do not base the decision on the review of the grades and transcripts alone. We consider the overall certificates, motivation, and recommendation letters as well as awards, achievements, and extracurricular activities.

    Mandatory:
    - Bachelor’s Degree
    - CV
    - Diploma and transcript of highest education level

    Optional:
    - Recommendation Letters

    English requirements:
    - 100% of classes are taught in English. We assess your language proficiency during your admissions interview.
    - If you have a proficiency certificate from either TOEFL, IELTS, Cambridge, or SATs, this will strengthen your application and you’re welcome to upload it.

    Email Enquiry